+ Privacy policy
The Digital Childhood Agency is committed to protecting your privacy and ensuring the security of your personal data. This policy outlines how we collect, use, and protect your information in compliance with UK data protection law and best practice privacy standards.
Data we collect
We may collect the following types of personal data:
Personal Information: Name, email address, phone number, and other contact details.
Demographic Information: Age, gender, and location.
Research and Interview Data: Responses and feedback from research activities and interviews.
How we use your data
We use your personal data for the following purposes:
To conduct research and improve online safety for children.
To create digital literacy strategies for families.
To provide advisory and consultancy services to families, businesses, and educators.
To communicate with you regarding our activities and updates.
To comply with legal obligations and protect our legal rights.
Consent
We obtain consent before collecting or using personal data. Our process for obtaining consent is as follows:
Adults: Consent is obtained through a clear and explicit consent form provided at the point of data collection.
Children Aged 13 or Over: We obtain consent directly from children aged 13 or over. Additionally, we seek parental or guardian consent where appropriate.
Data security
We implement robust security measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include access controls and secure storage systems.
Data retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Once data is no longer needed, we securely delete or anonymise it.
Data sharing
We will not share your personal data with third parties except under the following circumstances:
Freelance Consultants: We may share your personal data with freelance consultants if they have been appointed to work with you or to provide advice to us to enable us to provide our services to you. All freelance consultants are bound by confidentiality agreements and are required to adhere to our data protection standards.
Service Providers: We may share your personal data with third-party service providers who perform services on our behalf (such as IT support and cloud storage providers). These providers are obligated to maintain the confidentiality and security of your personal data and use it only for the purpose of providing those services.
Legal Obligations: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
We ensure that any third parties we share your data with are compliant with UK data protection laws and uphold the same standards of privacy and security as we do.
Your rights
You have the following rights regarding your personal data:
Access: You can request access to the personal data we hold about you.
Correction: You can request correction of inaccurate or incomplete data.
Deletion: You can request deletion of your personal data in certain circumstances.
Objection: You can object to the processing of your personal data.
Portability: You can request the transfer of your data to another organisation.
To exercise any of these rights, please contact us using the details provided below.
Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes and update the effective date at the top of this policy.
Contact us
If you have any questions or concerns about this privacy policy, our data practices, or if you would like to activate any of your data rights, please contact us at contact@childhood.digital
The Digital Childhood Agency is committed to safeguarding your privacy and ensuring the responsible handling of your personal data. Thank you for trusting us with your information.